Porto Bello Restaurant

Well established waterfront restaurant offering fine Italian cuisine, cocktail bar, outdoor patio and live music during the season from April through October. Located in a marina just outside the Historic Maritime Village of Greenport, on the North Fork of Long Island, the business includes hosting wedding events and other private functions. The brief was to update the existing website design to incorporate staff to weekly Chef Specials menu and live music events. After consultation with the client to evaluate the business objectives and goals, the first design solution we offered was to incorporate an online reservation system so the site could function to take instant reservations. A third party provider was brought in to provide the reservation system, then we incorporated reservation buttons prominently throughout the new site. The website is responsive, designed to work well regardless of the device used. This is especially important for a restaurant in a resort area where seasonal visitors may be unfamiliar with the local restaurants and want to browse menus, prices, live music, and distance to the restaurant from their current location, then book instantly and get clear directions sent to their phone. There were various versions of the logo in use between the website, social media and in house menus. The logo was cleaned up and made consistent across all platforms. After launch, the restaurant experienced a significant increase in dining reservations and had to hire more staff. During the winter season when the restaurant is closed, the website continues to advance reservations for the following season as well as gift certificates.