CASE STUDY | Inante & BRÜ Mobile App
MARKETING & PR STRATEGY, SOCIAL MEDIA MANAGEMENT, NEW BUSINESS OUTREACH, MEDIA RELATIONS, MEDIA TRAINING, NETWORKING TRAINING, WRITING, INVESTOR ROUNDTABLE
CLIENT: Hired by Inante, an eCommerce start-up in Houston, Texas, to help with marketing and public relations of which they had very little to none. Most of their time was spent on tech build-up.
BRIEF: Inante created the BRÜmobileapp, which makes mobile ordering for people who love independent coffee houses. As a start up, their needs can shift directions on a dime, and one needs to refocus energy according to new developments. Working routinely on biographies, social media creation and content, and media outreach, I was then called upon to shift focus to a new deadline with only 3 weeks to create a 3 minute video for SXSW.
WORK: Identifying a suitable video/film company in Houston with immediate availability. Writing the script, and giving direction remotely from New York. The video was a success, shot, edited and submitted on time. MEDIA RELATIONS: Secured an interview on a mobile app podcast that reaches 200 countries and boasts 20,000 downloads on iTunes per month. Local and regional media interviews including radio, Business journals to build their local bandwidth.
NEW BUSINESS: Managed outreach to the largest tea/coffee trade show in the US Coffee Fest, which resulted in branding opportunity that enabled sharing the app within Nashville coffee shops.
