Media Art Collections
PHOTOGRAPHY & MEDIA ARTS
Since 2019, I’ve been playing with abstract photography / media arts, and building Collections on my instagram feed – including Trees.
CASE STUDY | KSV & Concept2
CASE STUDY | KSV & Concept2
WHITE LABEL PR, MEDIA RELATIONS, ACCOUNT MANAGEMENT, PRESS/PITCH WRITING
CLIENT: Hired by KSV, a full-service marketing and advertising agency, for their client Concept2, an indoor rowing machine company.
BRIEF: The founders, two brothers, were Olympic rowing athletes themselves and while the agency had garnered much product press, it was not about the brothers and their backstory, the great exercise that it is, and how it’s great exercise for anyone at any age.
WORK: After a thorough review of the account, past press and stories a pitch was created to take to the appropriate press, featuring California to start, since that was leading state with the most participants. I also managed weekly client meetings, supervised four junior staff members and their work for the client.
RESULTS: The LA Times, Reader’s Digest, and an NBC affiliate in Los Angeles led the way with regional and national coverage. Many trades that focus on seniors and exercise also picked up the story, showcasing the Concept2 as an easy exercise that even a senior can do to stay in shape, not get injured and even if you have injuries it’s a great cardio option.
The founders were very pleased.
CASE STUDY | Inante & BRÜ Mobile App
CASE STUDY | Inante & BRÜ Mobile App
MARKETING & PR STRATEGY, SOCIAL MEDIA MANAGEMENT, NEW BUSINESS OUTREACH, MEDIA RELATIONS, MEDIA TRAINING, NETWORKING TRAINING, WRITING, INVESTOR ROUNDTABLE
CLIENT: Hired by Inante, an eCommerce start-up in Houston, Texas, to help with marketing and public relations of which they had very little to none. Most of their time was spent on tech build-up.
BRIEF: Inante created the BRÜmobileapp, which makes mobile ordering for people who love independent coffee houses. As a start up, their needs can shift directions on a dime, and one needs to refocus energy according to new developments. Working routinely on biographies, social media creation and content, and media outreach, I was then called upon to shift focus to a new deadline with only 3 weeks to create a 3 minute video for SXSW.
WORK: Identifying a suitable video/film company in Houston with immediate availability. Writing the script, and giving direction remotely from New York. The video was a success, shot, edited and submitted on time. MEDIA RELATIONS: Secured an interview on a mobile app podcast that reaches 200 countries and boasts 20,000 downloads on iTunes per month. Local and regional media interviews including radio, Business journals to build their local bandwidth.
NEW BUSINESS: Managed outreach to the largest tea/coffee trade show in the US Coffee Fest, which resulted in branding opportunity that enabled sharing the app within Nashville coffee shops.
East End Buzz on Twitter
LOCAL TWITTER SUPPORT
Take advantage of our local accounts to promote your products and services
Twitter is a social media micro blogging platform that is used to communicate important messages and build brand awareness in real time.
About 18 months after Twitter first launched in March 2006, Chris Messina, a social technology expert, was credited with being the first to use what we call the hashtag sign, proposing to use it on Twitter as a filter to group messages together in search results. He tweeted: “How do you feel about using # (pound) for groups. As in #barcamp ?” Try it out. Click #barcamp to see how it works.
Anyone can create a hashtag, e.g. #youruniquebusinessname, but a common problem with unique hashtags is that unless anyone already knows to look for it, you’ll be in a silo, communicating with an audience of one, yourself. Meanwhile, the person looking for your product or services is almost certainly including the place name in their online search.
This is where EastEndBuzz can help, by amplifying our Client’s key messages to raise awareness about their business, events and opportunities to a much wide audience, expanding reach and raising brand awareness, delivering relevant results to not only those searching for your products and services, also to our 4,000+ followers, who are mostly local.
TWITTER ASSETS
@EASTENDBUZZ
- @Aquebogue
- @Cutchogue
- @East Marion
- @Greenport
- @Mattituck
- @New Suffolk
- @Southold
@EAST END BUZZ
[custom-twitter-feeds]
@CUTCHOGUE
[custom-twitter-feeds screenname=”Cutchogue”]
@GREENPORT
[custom-twitter-feeds screenname=”Greenport”]
@SOUTHOLD
[custom-twitter-feeds screenname=”Southold”]
@AQUEBOGUE
[custom-twitter-feeds screenname=”Aquebogue”]
@EASTMARION
[custom-twitter-feeds screenname=”EastMarion”]
@MATTITUCK
[custom-twitter-feeds screenname=”Mattituck”]
Facebook Cover Tips
Updating the Facebook Cover Photo keeps the page looking fresh and triggers a notification in follower timelines. Timing them carefully with the season, with a specific event, new product or service encourages engagement, especially with an added comment or link. It's a simple way to create new content on a regular basis.
As of March 2018 the specs are:
- 851 pixels wide by 315 pixels high for cover photos
- Save with a file size of less than 100KB
- Check the high quality box when you create an album in Facebook so that images maintain resolution and quality
- Upload as a JPG with an sRGB color profile
Example:
Source:
- https://designshack.net/articles/graphics/facebook-cover-image-tips/
2020 Social Media Sizing Guide
2020 Social Media Sizing Guide
Here’s a really useful sizing guide that is always up to date as the information is provided in a live Google Spreadsheet, embedded below. Thanks to Sprout Social for providing and maintaining this free resource. More information here.
Type Legend: Dove
The Story
The Doves Type legend is one of the most enduring in typographic history and probably the most infamous. It’s the story of a typeface and a bitter feud between the two partners of Hammersmith’s celebrated Doves Press, Thomas James Cobden-Sanderson and Emery Walker, leading to the protracted disposal of their unique metal type into London’s River Thames. Starting in 1913 with the initial dumping of the punches and matrices, by the end of January 1917 an increasingly frail Cobden-Sanderson had made hundreds of clandestine trips under cover of darkness to Hammersmith Bridge and systematically thrown 12lb parcels of metal type into the murky depths below. As one person so aptly commented on Twitter recently, this notorious tale bears all the hallmarks of a story by Edgar Allan Poe.
One century later and a new chapter has been added with the release of Robert Green’s digital facsimile of the Doves Type, available to buy and download from Typespec. For those who are still unfamiliar with the historical background and the designer’s arduous journey to salvage this beautiful typeface from its watery grave I would urge you to check out the following short BBC News film by Tom Beal, made after the recovery in 2014 of some of the original type from the Thames:
https://youtu.be/h_bGsT_5SFA
Sources:
- https://typespec.co.uk/doves-type-revival/
- https://www.atypi.org/news-1/2015/thedovestypereborn