CLIENT: Hired by KSV, a full-service marketing and advertising agency, for their client Concept2, an indoor rowing machine company.

BRIEF: The founders, two brothers, were Olympic rowing athletes themselves and while the agency had garnered much product press, it was not about the brothers and their backstory, the great exercise that it is, and how it’s great exercise for anyone at any age.

WORK: After a thorough review of the account, past press and stories a pitch was created to take to the appropriate press, featuring California to start, since that was leading state with the most participants. I also managed weekly client meetings, supervised four junior staff members and their work for the client.

RESULTS: The LA Times, Reader’s Digest, and an NBC affiliate in Los Angeles led the way with regional and national coverage. Many trades that focus on seniors and exercise also picked up the story, showcasing the Concept2 as an easy exercise that even a senior can do to stay in shape, not get injured and even if you have injuries it’s a great cardio option.

The founders were very pleased.

CLIENT: Hired by Inante, an eCommerce start-up in Houston, Texas, to help with marketing and public relations of which they had very little to none. Most of their time was spent on tech build-up.

BRIEF: Inante created the BRÜmobileapp, which makes mobile ordering for people who love independent coffee houses. As a start up, their needs can shift directions on a dime, and one needs to refocus energy according to new developments. Working routinely on biographies, social media creation and content, and media outreach, I was then called upon to shift focus to a new deadline with only 3 weeks to create a 3 minute video for SXSW.

WORK: Identifying a suitable video/film company in Houston with immediate availability. Writing the script, and giving direction remotely from New York. The video was a success, shot, edited and submitted on time. MEDIA RELATIONS: Secured an interview on a mobile app podcast that reaches 200 countries and boasts 20,000 downloads on iTunes per month. Local and regional media interviews including radio, Business journals to build their local bandwidth.

NEW BUSINESS: Managed outreach to the largest tea/coffee trade show in the US Coffee Fest, which resulted in branding opportunity that enabled sharing the app within Nashville coffee shops.